This is the simplest and most common type of website - a company brochure on the internet. It reduces cost and increase exposure.

Consider the scenario of enquirers phoning requesting more information - you respond by mailing each one an expensive brochure. Now consider having your brochure online - when similar enquirers phone, you can refer them to your website.  In the second scenario you managed to provide the enquirers with your brochure instantaneously, without losing any impact and without having the printing costs. In addition, you have increased the possibility that the enquirers will find the information they seek more readily and improved the changes of converting enquiries into customers.

Simply by having a website you have succeeded in removing several steps from your sales process:

• The printing of brochures;
• The process of preparing and mailing the brochures;
• The delay of the mail system; and
• Follow up required to ensure that the enquirers received your brochure.

More importantly, you have reduced the chances that the enquirers will be going to one of your competitors who has a website. The added advantage of websites are of course that they are available 24 hours a day, 7 days a week - prospective clients can obtain your brochure and the needed information regardless of your business hours.

This type of website is generally a sales and information tool.